Sportful HQ x Strade Bianche: A photo diary

Back in March, a select few Sportful UK ambassadors were invited to a VIP weekend at Strade Bianche, with others from Sportful's global roster.

To fully integrate the ambassadors into the Sportful family, the team was invited to Sportful’s HQ in Fonzaso, where the brand has been based since 1972. Meeting the team that designs and makes the products firsthand is one of the best ways to understand not only how personal the brand is, but also how it blends cutting edge technology with artisan skills.

Staying in a villa in Sienna, the ambassadors had the chance to watch the pro race firsthand, via the convoy – a once-in-a-lifetime experience. Once the race reached its end, the team headed into the city centre to gain a panoramic view of the finish line. Truly an amazing experience.

To test their legs and see if the guys could ride as fast at pros, the team then took on the Strade Bianche Gran Fondo, sampling the white roads of Tuscany for themselves.